1 on 1: Arvin Lal – CEO of Shredz
We sat down with Arvin Lal, CEO of Shredz, and talked about how he built the company out of a basement to a multimillion-dollar company that serves millions of people all over the world. Arvin talks about leaving his old job, the beginning stages of Shredz, social media & marketing, vision, growth, innovation, and about being a fast-rising entrepreneur. There are so many great lessons about hard work, business, entrepreneurship, and life that anyone can find extremely valuable.
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0-1:50 – Intro
1:55 – What is Shredz?
2:50 – Life before Shredz, getting the idea to start Shredz
4:30 – Social Media and marketing
7:00 – Generating traffic, sponsored athletes, impacting lives
9:03 – Shredz beginning stages – vision, growth, passion
10:55 – Increasing growth and excitement, innovation, high quality products
13:40 – Never taken an investment – belief and possibilities
15:04 – Market leaders in innovation
17:15 – Setting high standards, bettering your life
18:21 – Arvin’s daily schedule, efficiency, and sleep (Plus: when was the last day he took off?)
21:08 – Shredz in 5 years – expansion
22:06 – Products, ebooks, GNC launch
23:24 – Process of GNC partnership, denying other partnerships and investments
24:55 – Motivation and live support
25:40 – What is the main selling point?
26:30 – The power of hashtags, community/support for consumers
27:14 -Men vs. Women
27:51 – How demographics have changed and expanded
28:35 – What else does Shredz offer?
29:40 – What do you wish you knew before starting Shredz?
30:24 – What do you look for in the hiring process?
32:33 – Setbacks and failures
33:51- How Arvin finds inspiration
35:48 – What would you tell recent college graduates or the Arvin Lal just graduating from college?
36:50 – Did anyone question your decision to leave work and start your own company?
38:08 – Favorite part of being an entrepreneur?
38:59 – If you can invite any 3 guests in the world to dinner, who would they be?
40:10 -Best advice in business? “Reinvest and grow”
41:11 – Inspirational last message from Arvin